I read a great and informative post on the Steve Laube Agency’s blog yesterday. Steve boiled down the numbers, explaining the expenses publishers dole out to put books on the shelves. What an eye opener. On the average, publishers are only making about $420 on the first printing of 10,000 books. Wow!
As writers, what should our response to this information be? Well, for me it’s all about marketing and producing a quality product. If a publishing house is going to take that kind of risk on me, a new writer, I’m going to do my part to make sure they make a profit.
How can writers move toward the goal of better writing and marketing?
1. Write each day. Practice, practice, practice. There’s nothing magical about hard work.
2. Read well written fiction. Learn from those who have done it.
3. Read books on writing craft.
4. Research marketing. Check out the blog post I read today.
5. Be involved with an active group of writers, including a great critique group.
6. Join a writer’s community like ACFW.
7. Give back to others. It can’t always be about our platform and our skills. What can you give someone else?
8. Apply what you’ve learned.
9. Be patient. Learning to be a great writer takes time and so does building a solid marketing platform. Keep working toward your goal.
What are you doing to advance your marketing and writing skills?